Know the Shift Before It Happens

The real estate market is shifting, and faster than most people realize. National headlines are predicting unprecedented changes, but the real story is happening locally, in real time. Investors who understand the trends, the opportunities, and the risks are the ones who will come out ahead. This event breaks down the past year’s market activity, highlighting what worked, what didn’t, and why. You’ll see exactly how these changes set the stage for the next chapter in real estate, and gain a clear perspective on what smart investors are watching right now.

Looking ahead, the market will continue to evolve, and knowing what’s coming next can make all the difference. Our experts will share insights on emerging trends, investment strategies that work in a shifting market, and how to position yourself to take advantage of new opportunities. From understanding the lessons of the past to anticipating future moves, this session gives you actionable knowledge to stay ahead of the curve.

Eric Lundberg

 "2025 Market Recap: Wins, Lessons, and What Comes Next"

Take a deep dive into the year that was. In this session, we’ll look at what really happened in the Milwaukee real estate market throughout 2025—using hard data, real numbers, and firsthand experiences from someone who lived it. You’ll hear the stories behind the stats: the wins, the surprises, and the lessons that shaped investors’ decisions this year. Whether you’re new to the game or a seasoned pro, this recap will give you the clarity and perspective you need to navigate what’s coming next.

Investing since 1999, Eric has developed a specialized focus in the acquisition, rehabilitation, and sale of single-family homes and rental properties, establishing a significant presence in the real estate investment industry. Eric's entrepreneurial journey, which began during his college years at UW - Madison, exemplifies his unwavering commitment to facilitating the success of others, underpinning his enduring dedication to the real estate sector.

 Marcus Auerbach

 "Milwaukee Market Forecast: The Decade Ahead"

Milwaukee’s real estate market is evolving—and fast. By looking back at the patterns that shaped the last decade and comparing them to today’s trends, we can start to see what’s coming next. From shifting interest rates and investor strategies to neighborhood growth and new development opportunities, this session will break down the data and reveal what the next ten years could mean for local investors. Whether you’re buying, holding, or scaling your portfolio, you’ll walk away with insights to position yourself ahead of the curve.

Marcus has been investing in Milwaukee single-family homes since 2009, self-manages his portfolio with the help of a small team, done a lot of BRRRRs and quit his corporate career 2015 to go into real estate full-time. Marcus is also a real estate agent with a team and the host of a real estate YouTube channel with a focus on real estate market data.

Talk with Local Vendors

At the beginning of the meeting, meet with our local vendors. This "mini tradeshow" is your chance to talk with trusted, local experts ready to answer any question! Not only that, but these pros can also offer recommendations, guidance, solutions and creative suggestions.

Share your Haves & Wants

Do you have a property for sale? Are you looking for a contractor or lender? Come share what you have and ask for what you want. This is your opportunity to connect with vendors or other members that may have the solution to what you are looking for.